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UX & Creative Design Process
I was tasked to formalize and lead the Global UX and Creative Team at Endava. We had pockets of UX and Visual Designers around the globe, with no process or leadership. Many of the Designers reported into the Development team and were asked to simply create whatever assets were needed to build the experiences - a process led by Developers - without any user research, competitive analysis or understanding of business goals.
Endava lives and breathes Agile, so I designed a process leveraging the best of Lean UX, Design Thinking and Design Sprints. I trained the team, created example artifacts, and socialized the discipline with our partners internally and at client locations. The process document linked below contains some examples created by our team over the course of the past year.
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